How to write effective policy briefs

This slideshow from Communication Policy Research South (CPR South) outlines the process for creating a policy brief and includes a number of examples to demonstrate their use.


  • Start with Key Messages
  • Addressing a particular recipient
  • Easy to read (simple language)
  • Data Tables & Graphs
  • Say what you have to say 3-4 times in different ways
  • Be Relevant & Helpful
  • Be Impartial
  • Media Releases
  • No fast and hard rules to good policy briefs
  • Examples


Stork, C., (n.d.). How to write effective policy briefs. Retrieved from website:

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