Planning a program evaluation

This guide from the University of Wisconsin Cooperative Extension is designed to support the planning of a program evaluation.

It aims to encourage ongoing reflection on the evaluation process from design through to implementation and data analysis.  

The Program Guide is designed around four major sections:

  • Focusing the Evaluation
  • Collecting the Information
  • Using the Information
  • Managing the Evaluation

Each section presents a series of questions and considerations that allow for clear analysis of specific situations. It encourages reflection on the project to ensure its effectiveness. The questions it poses are:

  • What is the Purpose of the Evaluation?
  • What is it I want to know?
  • What do I intend to do with the information?


  • Focusing the Evaluation
  • Collecting the Information
  • Using the information
  • Managing the Evaluation
  • Planning a Program Evaluation Worksheet


Taylor-Powell, E., Steele, S., & Douglah, M. (1996). Planning a Program Evaluation. InProgram Development and Evaluation. Madison, WI: University Wisconsin-Extension, Cooperative Extention. Retrieved from