Sampling for surveys: Simple random sampling

These instructional videos introduce the topic of sampling for surveys and provide a guide and examples of how to apply simple random sampling.

A simple random sample (SRS) is the most basic probabilistic method used for creating a sample from a population. Each SRS is made of individuals drawn from a larger population (represented by the variable N), completely at random. As a result, said individuals have an equal chance of being selected throughout the sampling process. The benefit of SRS is that as a result, the investigator is guaranteed to choose a sample that is representative of the population, which ensures statistically valid conclusions.

Simple random sampling video

This video first provides background about sampling for surveys and then explains the process of creating a simple random sample.


Simple random sampling Stata walkthrough

This video describes how to use the software program Stata to create a simple random sample.



IDinsight. (2021). Simple random sampling and Simple random sampling in Stata. Retrieved from:

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