Visual language for designers: Guide

"Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.


  • How to organize graphics for quick perception
  • How to direct the eyes to quickly see essential information
  • How to use visual shorthand for efficient communcation
  • How to make abstract ideas concrete
  • How to express visual complexity
  • How to charge a graphic with energy and emotion


Malamed, C. (2012). Retrieved from

'Visual language for designers: Guide' is referenced in: