W.K. Kellogg Foundation evaluation handbook

This handbook provides guidance for conducting and managing evaluations, including a conceptual framework for thinking about evaluation as a relevant and useful program tool.

It was written primarily for project directors who have direct responsibility for the ongoing evaluation of W.K. Kellogg Foundation-funded projects and Kellogg Foundation Grant Applicants.

Pages 54-57 demonstrate the steps involved in developing an evaluation budget and include a Planning Evaluation Budget Worksheet Template on p 56.

Whilst this handbook may be a useful resource in its own right, it has now been superseded by 'The step-by-step guide to evaluation: How to become savvy evaluation consumers'.


"This handbook is guided by the belief that evaluation should be supportive and responsive to projects, rather than become an end in itself. It provides a framework for thinking about evaluation as a relevant and useful program tool.

For project staff with evaluation experience, or for those inexperienced in evaluation  but with the time and resources to learn more, this handbook provides enough basic information to allow project staff to conduct an evaluation without the assistance of an external evaluator."

(W.K. Kellogg Foundation, 2004, p.iii)


Part One: W.K. Kellogg Foundation’s Philosophy and Expectations

  • Chapter 1: Where We Are: Understanding the W.K. Kellogg Foundation’s Framework for Evaluation
  • Chapter 2: How We Got Here: A Summary of the Evaluation Landscape, History, Paradigms, and Balancing Acts

Part Two: Blueprint for Conducting Project-Level Evaluation

  • Chapter 3: Three Levels of Evaluation
  • Chapter 4: Exploring the Three Components of Project-Level Evaluation
  • Chapter 5: Planning and Implementing Project-Level Evaluation


W.K. Kellogg Foundation (2004), Evaluation Handbook, W.K. Kellogg Foundation, USA. Retrieved from https://www.wkkf.org/~/media/62EF77BD5792454B807085B1AD044FE7.ashx&usg=AOvVaw0YGF_2EenObI-D97ibkM75

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