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American University’s Measurement & Evaluation program recently held a virtual workshop on Writing for Professional Audiences with Sherri McCarthy. During this virtual workshop, Sherri McCarthy discussed the step-by-step process of writing for a professional audience when writing is not your first love. She explained common challenges of professional writing and provide clear steps for overcoming those challenges. Sherri McCarthy is President of The Write Well Group, established in 2016 to support individuals, businesses, and organizations through exceptional written content tailored to their particular needs. Sherri has nearly two decades of experience in professional communications and writing for various industries and organizations.