6 ideas for displaying qualitative data

This blog post from Ann K Emery looks at six different ways to display data to facilitate ease of reading and comprehension.

She uses a number of examples to clearly demonstrate how each method should be used and why it is so effective. 


  • Word clouds
  • Showcasing open-ended survey data beside closed-ended data
  • Photos beside participants’ responses
  • Icons beside descriptions and responses
  • Diagrams to explain concepts and processes
  • Graphic timelines


Emery, A., K., (2014). 6 ideas for displaying qualitative data. Retrieved from: https://depictdatastudio.com/how-to-visualize-qualitative-data/