Big data, big ruse

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This article from Stephen Few of Perceptual Edge provides a critique of many of the arguments used to promote big data.

In particular concerns that without adequate analysis and visualisation, big data will just increase the problems of monitoring.

Contents

  • What the Hell Is Big Data Anyway?
  • Do You Need Big Data?
  • Does Big Data Affect Data Visualization?
  • Will Data Save Us?
  • Discuss this Article

Sources

Few, S. (2012). Big data, big ruse. Visual Business Intelligence Newsletter, (July/August/September), Retrieved from https://www.perceptualedge.com/articles/visual_business_intelligence/big_data_big_ruse.pdf

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