A Practical Guide to Advocacy Evaluation

Guide

Resources

This guide from the Innovation Network Inc. outlines a step-by-step process for conducting evaluations on advocacy projects.

It includes a range of tools and approaches that can be used to ensure an effective evaluation process takes place.

The guide comes in three versions for the different stakeholders that may be involved in the evaluation.

  • Advocacy evaluation from the evaluator’s perspective
  • Advocacy evaluation from the advocate's perspective
  • Advocacy evaluation from the funder’s perspective

Contents

  • Evaluation Purpose
  • Roles and Responsibilities
  • Theory of Change
  • What to Measure
  • Methodology and Data Collection
  • Analysis, Reflection, and Data Use
  • Communications and Reporting
  • Checking the Big Picture

Sources

Morariu, J., Reed, E., Brennan, K., Stamp, A., Parrish, S., Pankaj, V., & Zandniapour, L. Innovation Network, (n.d.). Pathfinder: A practical guide to advocacy evaluation. Retrieved from website: http://www.innonet.org/client_docs/File/advocacy/pathfinder_evaluator_web.pdf

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