Questionnaire design: Asking questions with a purpose

Guide

Resource link

This guide, written by Ellen Taylor-Powell for Cooperative Extension, provides detailed guidance and examples for designing and writing questionnaires. It includes advice on constructing, formatting and pre-testing and the development of effective questions.

Contents

  • Constructing a questionnaire 2
  • Kinds of information 2
    • Knowledge – What people know 2
    • Beliefs – attitudes – opinions 2
    • Behaviour – What people do 3
    • Attributes – What people are 3
  • Wording the questions 3
    • Types of questions 5
    • Close-ended questions with one-choice answers 7
  • Formatting the questionnaire 11
  • Pretesting the questionnaire 14

Sources

Taylor-Powell, E., (1998), Questionnaire design: Asking questions with a purpose. Cooperative Extension. Retrieved from: https://learningstore.extension.wisc.edu/products/questionnaire-design-asking-questions-with-a-purpose-p1028

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