This site contains a great roundup of blog posts about using social media to encourage research uptake.
It includes links to articles and guides on creating and monitoring campaigns on a variety of platforms, including Twitter, Instagram, Pinterest, as well as some 'think pieces' on why you might want to consider using social media for dissemination.
Research to Action (2017) Making your research accessible: Social Media. Retrieved from: http://www.researchtoaction.org/2017/05/social-media/
'Research to action: Social media' is referenced in: