Survey Research: The Basics

This guide by Keith F Punch focuses on developing a range of the skills and strategies needed for conducting small-scale quantitative surveys. It provides a simple model of survey and then outlines a set of clear steps and guidelines for implementing each element of the model. 

This book is for sale through Sage Publications: Survey Research: The Basics


  • Introduction and Purpose
  • Relationships between Variables
  • Elements of the Survey
    • Description
    • Implementation
  • The Survey Report
  • Examples
  • Generalizing the Simple Model


Punch, K. (2003) Survey Research: the Basics (London: Sage)

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